Strategies to Communicate Pay: The Good, Bad and Ugly [PODCAST]

Jan 14, 2023

What works and what doesn’t when talking about pay with automotive technicians?

Carm Capriotto, host of Remarkable Results Radio Podcast features guest Christopher T. Lawson, Founder and CEO of Technician Find, Shawn Gilfillan owner of Automotive Magic and Magic Lube and Rubber and Mehrdad Avar owner of Haven Auto Repair to share great stories and wisdom about what works and what doesn’t when talking about pay.

2:55 What to do when you are in doubt about what to list as compensation in your ad.

3:55 How to ground your offer in reality and motivate other team members to produce (top tech - story)

5:53 What can you do if your technicians won’t go to training?

7:06 The mindset that will radically shift how you view technician compensation.

9:11 How to feel comfortable talking about larger pay plans.

9:50 How to communicate the benefits of bringing in a new tech to your team (going from 1.5 techs to 8 techs - story).

11:55 Why is transparency so important and how do you achieve it?

12:37 Should you include a salary in your help wanted ads?

15:12 Pitfalls to avoid with mislabeling salaries and job titles.

17:51 Why shop reputation is so important when hiring technicians (are you worthy of getting good technician referrals? - story).

20:09 What’s wrong with your shop that’s repelling good techs? (tool truck guy gives a powerful wake up call - story)

21:29 What’s the perception of your business by employees and customers? How do you improve it?

23:15 What is the #1 thing that technicians hate most about help wanted ads?

24:20 What’s the biggest fear of independent shop owners when hiring technicians?

26:58 What to listen for in an interview with a tech to make sure they are a good fit for your shop.

27:21 What do you do when you realize that you’ve made a mis-hire (real world example – story)?

29:15 How do you handle comebacks?