Strategies to Communicate Pay: The Good, Bad and Ugly [PODCAST]Jan 14, 2023
What works and what doesn’t when talking about pay with automotive technicians?
2:55 What to do when you are in doubt about what to list as compensation in your ad.
3:55 How to ground your offer in reality and motivate other team members to produce (top tech - story)
5:53 What can you do if your technicians won’t go to training?
7:06 The mindset that will radically shift how you view technician compensation.
9:11 How to feel comfortable talking about larger pay plans.
9:50 How to communicate the benefits of bringing in a new tech to your team (going from 1.5 techs to 8 techs - story).
11:55 Why is transparency so important and how do you achieve it?
12:37 Should you include a salary in your help wanted ads?
15:12 Pitfalls to avoid with mislabeling salaries and job titles.
17:51 Why shop reputation is so important when hiring technicians (are you worthy of getting good technician referrals? - story).
20:09 What’s wrong with your shop that’s repelling good techs? (tool truck guy gives a powerful wake up call - story)
21:29 What’s the perception of your business by employees and customers? How do you improve it?
23:15 What is the #1 thing that technicians hate most about help wanted ads?
24:20 What’s the biggest fear of independent shop owners when hiring technicians?
26:58 What to listen for in an interview with a tech to make sure they are a good fit for your shop.
27:21 What do you do when you realize that you’ve made a mis-hire (real world example – story)?
29:15 How do you handle comebacks?
Links and Resources
BRIAN TRACY SUCCESS LIBRARY by Brian Tracy