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It’s no secret that there’s a national shortage for technicians but here’s the real problem…
of technicians are actively looking for work at any given time. (when you post an ad on Craigslist or a job board these are the ONLY techs who will see it no matter how much money you spend to promote it!)
are happy where they are and won’t even consider your offer.
are open to new opportunities (but you have to get creative to find them and get them to respond because they aren’t scanning job boards, usually don’t have up to date resumes and they are already working so there’s no urgency)
Not being able to find good techs when you need them can lead to huge business problems. It…
Stops growth in
As an Independent Repair Shop, what’s your plan for competing with dealerships and big national chain stores when they offer:
- Aggressive compensation with outrageous sign on bonuses
- Brand new stores and up-to-date tools and equipment
- Steady car counts (full bays)
- Flexible hours and Paid Time Off
- Factory Training
- Full Health Care Benefits
- Retirement plans with generous company matching
- Clean, climate controlled shops
- Abundant opportunities for advancement
My Name is Chris Lawson and I can help you find techs faster…
In 2017 I was asked to give a social media presentation in Burbank, California for 10 Independent Automotive Repair Shop Owners.
That presentation changed the trajectory of my 5-year-old social media company.
Over the next 6 months we picked up 9 of the 10 shops as clients and started working with them to see how we could apply our professional copywriting, social media ad placement and public relations expertise to helping them find qualified technicians.
I attended conferences, joined and became active in industry trade associations, I also interviewed hundreds of techs (and probably bought over 1,000 beers), shop owners and shop managers. I also personally read hundreds of ads for automotive and diesel technicians from all over the country.
After all of that, I crunched the data with my team and discovered that there were
Three critical mistakes that independent auto and truck repair shop owners were making when trying to find techs:
Their ads sucked
(they were boring, uninspiring and looked like every other tech ad out there. From my research and experience as a certified direct response copywriter, I could now write ads that truly spoke to the frustrations and desires of good techs)
Their ads aren’t seen by the right people
(Relying on word of mouth, chatting up the tool guy, posting ads on a job board or Craigslist and praying might have worked in the past but it’s not an effective strategy in today’s job market. Our expertise in social media allowed us to target the good techs with pin-point accuracy. Even if they weren’t looking for other opportunities)
They didn’t follow-up
(good techs slip through the cracks every day when independent shops don’t have organized and efficient follow-up systems in place. Our expertise in lead generation came in handy for helping clients nurture relationships with techs until the toolbox was moved in)
We went on to solve these problems one-by-one for our clients through trial and error (art, science and a lot of brute force!).
Last year our small but dedicated agency placed over 100 technicians for 76 Independent Automotive and Diesel Repair Shops using our proprietary 8-step Technician Find process.
It’s not a magic bullet but as one of our long-time clients told me recently,
“You’re really good at grabbing techs’ attention
and getting them to apply”.
What They’re Saying
"The ads for Dade City are really good. They are pulling lots of techs!"
Owner, AAA Semi Truck & Trailer Repair - Leesburg, FL
"Thank you for the awesome job, since last week we have received over 55 resumes of which about 15 were qualified. I have contacted the top ones and yesterday we hired the best one who fits in our business. Just want to thank you one more time for your great campaign. God bless you."
Owner, Haven Auto Repair - Rancho Cucamonga, CA
"We're flooded with applicants thanks to Chris!"
Owner, Automotive Magic - Kenvil, NJ
"The service has been very successful. I'm impressed with the results!"
Owner, Art's Automotive - Longview, WA
"We have a hire and another possible! Yes, I think we can pause the ads for now. Thanks so much for your help! I have been recommending your company to other shops!"
Owner, Subie Guys - Traverse City, MI
"Chris understands that better techs are looking for a better shop. He’s helped us present our shop in the best light and not only do I have more applicants but the level of applicants I am now getting are of a higher caliber. By raising the level of how my shop appears to the tech world, Chris and his team have helped me get more good techs to apply and then interview."
Owner, Aardvark Automotive - Amarillo, TX
"Since we have begun using your tech finder service, we have had a consistent recruit file to draw from when a tech leaves. I am truly grateful for your service!"
Owner, MTR Mobile Transport Repair - Colorado Springs, CO
Ready for a fully-staffed shop?
Choose the best option for your business
We Do It For You
We’re not a mass production company. We cap the number of shops we work with at 30 locations at a time and we have strict geographic restrictions in place so we don’t pit client against client for the same techs. If you think this is the right option for you, it’s better to act quickly or you might find yourself on the waiting list.
Click the button below to get more details and request a link to sign up. (It takes less than 5 minutes.)
Complete your 60 minute onboarding call.
Pour yourself a cup of coffee and wait for the applications to come in!
Train Your Staff To Generate Qualified Technician Applications On Demand
Most shops wing it when trying to find techs. A post here, a conversation there, and more money each month going to Indeed or ZipRecruiter. You need a system that works. With this option, we train your team to set up, monitor and maintain our proven system for finding techs on demand.
Click the button below to join the Technician Find Community (it's free and it takes less than 5 minutes).
Network with other Independent auto repair shops and apply what you learn.
Watch your little recruiting machine pop out qualified applications on demand!
Has the neverending search for a great technician consumed your life? Are you not enjoying the freedom, profit and growth that you thought you would get from your business? We’ve helped hundreds of Automotive and Diesel Repair Shops find techs faster because when the pain is taken out of finding high-quality staff, independent auto and truck repair shop owners are set free to chase their dreams!