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Technician Find Shares New Hiring Strategy for Finding Automotive Technicians [PODCAST]

Dec 28, 2022

When you need your shop to stand out so you can attract good automotive technicians, what do you?

Carm Capriotto, host of Remarkable Results Radio Podcast features guest Christopher T. Lawson, Founder and CEO of Technician Find for a discussion on unique approaches for finding automotive technicians in today’s extremely competitive job market.

Episode Highlights


2:52 What's the true cost of making a bad hire?


3:36 What is the key mindset for auto repair shops to have that will make everything they do to attract technicians easier and get the best results?


 4:38 When it comes to culture, what are the 3 categories that each shop will fall into?


5:41 Every shop has a culture, what's yours? (the Schlitz beer story)


7:54 How to tell a compelling story about your shop that will grab the attention of good technicians and get them to take action.


9:55 You don't get a second chance to make a good first impression. What can Fonzie from Happy Days teach us about making your shop stand out to techs?


 14:00 Be proud of your story and tie it to your mission, vision and values to make it powerful.


 14:55 More ideas on finding and communicating your team culture (with specific examples).


17:40 Is social media a recruitment tool?


17:55 Why job boards are getting more expensive and producing less results (and what to do instead).


19:14 What is passive recruiting and how can you do it?


21:15 What is the first thing a tech will do after they see your help wanted ad and how do you control the online narrative about your shop?


23:28 What is "selling the dream" and why is it important when talking to techs?


24:50 Why are automotive dealer's help wanted ads so bad?


26:09 The best resource for building your guiding principles document.


 

Links and Resources


BUILDING A STORY BRAND by Donald Miller


BUSINESS MADE SIMPLE by Donald Miller


Technician Find Private Shop Owners Facebook Group

  

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