Technician Find Shares New Hiring Strategy for Finding Automotive Technicians [PODCAST]

When you need your shop to stand out so you can attract good automotive technicians, what do you?

Episode Highlights

2:52 What's the true cost of making a bad hire?

3:36 What is the key mindset for auto repair shops to have that will make everything they do to attract technicians easier and get the best results?

 4:38 When it comes to culture, what are the 3 categories that each shop will fall into?

5:41 Every shop has a culture, what's yours? (the Schlitz beer story)

7:54 How to tell a compelling story about your shop that will grab the attention of good technicians and get them to take action.

9:55 You don't get a second chance to make a good first impression. What can Fonzie from Happy Days teach us about making your shop stand out to techs?

 14:00 Be proud of your story and tie it to your mission, vision and values to make it powerful.

 14:55 More ideas on finding and communicating your team culture (with specific examples).

17:40 Is social media a recruitment tool?

17:55 Why job boards are getting more expensive and producing less results (and what to do instead).

19:14 What is passive recruiting and how can you do it?

21:15 What is the first thing a tech will do after they see your help wanted ad and how do you control the online narrative about your shop?

23:28 What is "selling the dream" and why is it important when talking to techs?

24:50 Why are automotive dealer's help wanted ads so bad?

26:09 The best resource for building your guiding principles document.

Links and Resources

BUILDING A STORY BRAND by Donald Miller

BUSINESS MADE SIMPLE by Donald Miller

Technician Find Private Shop Owners Facebook Group